Ecr and category management suppliers and ditributors. Efficient consumer response pdf free download as pdf file. Identifying critical success factors for efficient consumer response. Ecr is about creating a holistic view of the entire value chain throughout the product path from suppliers, producers and retailers to the consumer. Ecr efficient consumer response is a strategy to increase the level of services to consumers through close cooperation among retailers, wholesalers, and. The retail value chain how to gain competitive advantage through efficient consumer response ecr strategies retail the retail value chain, published by kogan page december 3, 2008, is available at. The causal relationship models for adoption of efficient. This paper examines the key initiatives surrounding ecr, and discusses a framework that attempts to merge the ecr initiatives with consumer centric marketing efforts. Data in completed questionnaire were collected from 179 thai retailers, dealing with general consumer goods, in bangkok by methods of random sampling. This article examines the current status of ecr in japan.
Ec competition law compliance programme ecr europe, efficient consumer response. Ecr baltic is an efficient consumer response initiative in estonia, latvia and lithuania. Ecr is listed in the worlds largest and most authoritative dictionary database of abbreviations and acronyms the free dictionary. Generating benefits for the consumer is the guiding principle of ecr. Since efficient consumer response ecr was first introduced into the academic literature in 1993, it has been defined more in the sense of a system or a philosophy rather than a particular. The initial theory behind ecr is that all players in the grocery supply chain are thought as a. Efficient consumer response ecr calls for the creation of a timely, accurate and paperless flow of information c relying heavily on electronic data interchange edi and strategic alliances between supply chain members sansolo 1993. Efficient consumer response ecr is a joint trade and industry body working. Ecr efficient consumer response by mathawat kaewdang. Pdf efficient consumer response increasing efficiency. By aiming to improve the efficiency of a supply chain as a whole beyond the wall of retailers, wholesalers, and manufacturers, they can consequently gain larger profits than.
Introduction efficient consumer response is an approach to the improvementof the value chain, that promises to deliver financial benefits worth around 5% of retailsales, depending on the situation to which it is applied. It may not be reproduced without the prior written permission of ecr europe. Whether a company can survive depends on whether the company can provide customers with higher values. Efficient consumer response increasing efficiency through cooperation ecr. Principalagent conflicts in efficient consumer response. Ecr europe would like to thank all those who have made this publication possible, and contributed to the understanding of the stockout problem. His research focuses on supply chain management theory and practice, marketing and logistics, category management, and efficient consumer response ecr. Efficient consumer response ecr 9 avenue des gaulois 1040 brussels belgium.
Supply chain management for efficient consumer response conference. On efficient consumer response ecr patrick kiernan background scan data accuracy brochure ecr is an industry study in which distributors, sup december 1994 pliers, and brokers identify methods for bringing even greater value to the grocery consumer. Efficient consumer response ecr and provides several illustrative cases to demonstrate the results. It was originally developed inthe grocery industry but the principles have far broader application. Efficient consumer response australasia carton identification. Since efficient consumer response ecr was first introduced into the academic literature in 1993, it has been defined more in the sense of a system or a. Automatic product identification shrinkage ecr shrink group. Aims quick conclusions from last week positioning and market changes quick response definition and scope drivers enablers examples fashion and grocery sectors ecr introduction model structure 2 3. Ecr emanated from the threats of substitute stores and their supply chain. The ecr efficient consumer response movement effectively began in the mid90s and was characterised by the emergence of new principles of collaborative. Efficient consumer response ecr principles and their. By aiming to improve the efficiency of a supply chain as a whole beyond the wall of retailers, wholesalers, and manufacturers, they can consequently gain larger profits. Since then, other industries have started their own ecr initiatives. Efficient consumer response and supply chains international retailing industry though global originated and developed in europe and us.
The ecr ireland digital path to purchase webinar series aims to keep ecr members informed on the the critical developments online as they occur during the pandemic. Professor herbert kotzab is professor in the department of operations management at copenhagen business school, denmark. An ecr initiative used to accurately time the introduction of new products. Pdf efficient consumer response increasing efficiency through. Ecr efficient consumer response is a strategy to increase the level of services to consumers through close cooperation among retailers, wholesalers, and manufacturers. The scientific papers should be oriented toward best managerial practices. This greater activitybased costing for food wholesalers and. Efficient consumer response is a strategic concept created by the processed food distribution industry in the u. The concept of efficient consumer response was introduced by the supermarket industry in 1992. Ecr baltic is a collaborative retailermanufacturer platform with a mission to fulfill consumer wishes better, faster and at less cost. Ecr optimal shelf availability efficient consumer response. In particular, a oneday workshop was organised in february 2002, in brussels, when invited delegates were. Trippet 1995 defined ecr as a concept that ensures the grocery chain work smoothly and proficiently in serving the consumers wants perona, m. How to gain competitive advantage through efficient.
May 20, 2014 efficient consumer response is all about going beyond the customers value expectations. Its characterized by the emergence of collaborative management in the supply chain. Ecr strategies overall aim is to reduce the overall costs, which is an important issue in the. Efficient consumer response ecr is a supply chain management strategy which attempts to address the inefficiencies that have led to excessive inventory and. Ecr efficient consumer response concept has been widely accepted in consumer product and wholesalesretails industries, mainly for cost reduction throughout the whole supply chain management process, for the benefit of end customers or consumers. In dieser videoserie klare ich ein paar betriebswirtschaftliche grundbegriffe. Efficient consumer response increasing efficiency through. Efficient consumer response adding value in the supply chain. Apr, 2019 efficient consumer response ecr is a concept that originated in the united states in late 1980s and early 1990s. The goal of ecr is to take out of the supply chain costs which do not add consumer value robins 1994. Efficient consumer response australasia carton identification guidelines page 5 of 15 introduction easy to identify id is the first of the five easies highlighted in the retail ready packaging toolkit developed by ecr australasia ecra following similar work undertaken by ecr europe previously. The joint trading and industry working towards a more efficient and productive answer to consumer demand and the removal of unnecessary costs from the supply chain. Efficient consumer responsepdf supply chain logistics scribd. Pdf the concept of efficient consumer response was introduced by the supermarket industry in 1992.
Europe has been always been the harbinger of changes and evolution of supply chain models operating in international retailing as well as fmcg and other retail industries as well as automobile industry too. Dec 23, 20 since efficient consumer response ecr was first introduced into the academic literature in 1993, it has been defined more in the sense of a system or a philosophy rather than a particular. The participation fee, for the 2021 scm 4 ecr conference, is free for those attending in person and includes attendance, lunch and publicatin in the magazine. Discusses a new methodology efficient consumer response ecr which the authors describe as. How to gain competitive advantage through efficient consumer.
Nov 09, 2015 ecr efficient consumer response is a strategy to increase the level of services to consumers through close cooperation among retailers, wholesalers, and manufacturers. Investigation of efficient consumer response adoption. Efficient consumer response ecr is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain there are four focus areas under ecr. Consumers were given free game slips based on the purchase value. The comments expressed in this report are of those of the author and do not necessarily represent the views of ecr europe. Ecr community is a notforprofit, collection of national ecr initiatives who act as a flagship for collaboration between trading partners to develop better practice. A model for structuring efficient consumer response measures. Looking for online definition of ecr or what ecr stands for. Efficient consumer response ecr, basisstrategien youtube. It is a nonprofit organization which aims to help retailers and manufacturers in the fmcg sector to drive supply chain efficiencies and deliver business growth and. Supply chain management for efficient consumer response. Ecr, category management and business relationships ecr efficient consumer response is a combination of coordinated logistics, electronic databases and systems, and marketing decisions, all based on the supply chain management.
What is efficient consumer response ecr igi global. Efficient consumer response ecr is a grocery industry supply chain management strategy, making use of electronic commerce and other innovations. Joint industry project on efficient consumer response ecr. Full details here the ecr ireland retailer trade update webinar series is designed to facilitate communication between trading partners to offer actionable insights at a time when. Ec competition law compliance programme ecr baltic. All work is aimed at increasing the efficiency of the flow of goods and information and adding value for the consumer. Efficient consumer response ecr involves reengineering, redesigning, and computerizing of the supply chain and aims to provide greater value to the consumer. Although ecr originated in the us, the concept has been adopted in europe, australia and, slowly, in other regions. Pdf since efficient consumer response ecr was first introduced into the academic literature in. The efficient consumer response ecr concept was introduced in 1992 as a result of competition from.
Efficient consumer response ecr a collaborative industry strategy to reduce the costs of goods throughout the system by automatic replenishment shipments to. Ecr efficient consumer response lean manufacturing. Ecr efficient consumer response on maailmanlaajuinen kaupan ja teollisuuden yhteistyojarjesto, joka keskittyy tilaustoimitusprosessin kuluttajalahtoiseen tehostamiseen kaupan ja teollisuuden toimijoiden yhteistyon kautta. Its strength is thatan entire value chain, from manufacturers suppliers to. The efficient consumer response ecr movement began by the grocery industry in the us in 1993 and continued in europe, where, as bhulhi 1997 reports in his overview of ecr, the ecr board 1995 defined the mission of the process as working. The research was commissioned by efficient consumer response europe ecr and uses as its base a series of indepth discussions with european retailers and manufacturers, technology providers and developers, standards agencies and academics. Pdf since efficient consumer response ecr was first introduced. Efficient consumer response ecr is a global movement in the fast. A study by kurt salmon associates 1993, a retail management consultancy firm, estimated that streamlining the supply chain through the adoption of.
A model for structuring efficient consumer response. The project was overseen throughout by roland berger strategy consultants, who provided the project methodology and authored this report. Within the domain of electronic commerce, efficient consumer response ecr is a grocery industry management strategy designed to make the industry more efficient and responsive to consumers needs. It promotes the use of efficient consumer response techniques in fast moving consumer good fmcg. Efficient consumer response ecr is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain. This paper discusses the concept of ecr and its development, and then examines.
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